The event is co-produced by Alhia Chacoff, whose thoughts on the industry’s current state are strong and pointed. “Well-being has become the new wealth,” she said, “and everyone is trying to service that realization.” The problem, as she sees it, is that too much of the space rewards volume over integrity – the loudest voices, the boldest claims, the most affiliate links. To counter that, the forum’s programming is organized around five forces driving the sector forward: capital, culture, media, policy, and technology.
The timing in Miami is not accidental. Florida has attracted more capital investment in wellness than any other state over the past five years, and the city’s culture has been shifting around it. Fitness and a healthy lifestyle have always been part of Miami’s identity, and Wellist wants to give it a proper stage.
The Miami Design District was a natural fit. The District’s forthcoming Healthy Longevity Clinic at The Moore, opening this spring, will bring evidence-based integrative health to the neighborhood, and the partnership reflects that shared direction. Craig Robins, the Miami Design District’s founder and CEO, was just as optimistic, noting, “Hosting Wellist Week is not about programming for a moment, but about embedding wellbeing as a meaningful and lasting pillar of our community.”
For Likhov, that’s the whole point. Not a festival, not a brand moment, but a genuine attempt to pull a fragmented industry into the same room and ask what it actually stands for. “This is nobody’s show,” he said. “This is about wellbeing. And an industry getting together in a responsible way.”
Wellist Week runs April 13-19, 2026. Full schedule and registration can be found at wellistweek.com
