HIGH Gloss
DEEP Roots

By Jenny Starr Perez

WHAT DEFINES COOL IN MIAMI NOW? FLASH AND FLAVOR, YES — BUT ALSO HEART.
Cool has always been a moving target in Miami — sometimes defined by who’s pulling up, other times by who’s staying put. Lately, it’s been less about chasing trends and more about curating a lifestyle. A certain perspective. A certain energy. The kind that hums in the background, lingers on the plate, and somehow makes a Tuesday feel like a Friday.

Cool has scale now. It has a skyline. It wears luxury labels and linen and orders natural wine by the bottle. The city’s real estate hasn’t just grown — it’s soared. Tech leaders relocated here permanently. The retail scene transformed shopping into an art form. And then came the restaurants — from cult favorites like Uchi to neighborhood showstoppers like Pastis and ZZ’s Club.

Wynwood, once all grit and graffiti, now boasts artful hotels like Arlo and rooftop views that come with curated soundtracks. But its story began long before the bottle service arrived. “Art has become a year-round catalyst for what’s cool in Miami — something that took root with the arrival of Art Basel,” says Jessica Goldman Srebnick, CEO of Wynwood Walls and Co-Chair of Goldman Properties. “Over the past 20 years, I’ve had the privilege of helping to revitalize Wynwood, a neighborhood that’s come to represent the city’s creative spirit. Through Goldman Properties and Wynwood Walls, I’ve seen how art can transform not just walls, but entire communities”.

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That spirit continues. “Today, what’s cool is about expression, impact, and inclusion,” Goldman Srebnick says. “Distinctive neighborhoods, a dynamic food scene, a growing tech community, unmatched visuals from murals to architecture to stunning beaches, and a welcoming attitude to both businesses and tourists. Miami has undoubtedly evolved into one of the coolest and most unique cities in the world — a place where creativity leads, culture follows and all are welcome”.

Over in the Miami Design District, luxury retail has fused with art and architecture to create an entirely new kind of destination — part catwalk, part cultural playground. “We stand at the intersection of luxury, creativity, and cultural innovation,” says Craig Robins, CEO and President of Dacra. “Here, global culture is experienced on a local level. In redefining cool, MDD has become a blueprint for what modern, multidimensional neighborhoods can be.”

Even within the dining scene, the temperature has turned all the way up. Post-2020, as the world changed, so did the pace. New York and LA hospitality giants carved out permanent space here. Major Food Group brought in Contessa, ZZ’s, Dirty French and more. Riviera Dining Group launched a Mediterranean-inspired constellation of hotspots — MILA, CASA NEOS, AVA MediterrAegean and CLAUDIE. “We infuse each concept with intention,” says Gregory Galy, RDG founder and CEO. “We’re not just keeping pace with hospitality trends — we’re setting them”.
So what does it all add up to? A city that feels both larger than life and completely present. A mood. A movement. A masterclass in enjoying yourself, beautifully.

But while the city ascends in polish and price point, there’s one question worth asking — just briefly, before the next reservation is confirmed. Has the pursuit of cool made us forget what gave the city its charm in the first place? Mom- and-pop cafés. Corner bakeries. Hidden gems with stories longer than their menus. This summer saw several beloved local spots close their doors, leaving behind memories, but also a quiet warning. The foundation matters as much as the facade.

And yet, Miami is not slowing down. It rarely does. That’s part of its charm, too.

At Boia De and Walrus Rodeo, co-chefs and co-owners Alex Meyer and Luciana Giangrandi define cool as “Michelin- quality food and service in a nonchalant but professional way, in a nondescript location, at an affordable price point.” For them, the cool factor isn’t the spotlight — it’s in the details. “Quality delivered effortlessly,” says Giangrandi. “Almost to the point of feeling casual, while every detail is on point”. Cool might be marble countertops and candlelit courtyards.

But it’s also folding chairs and cortaditos. It’s oysters on crushed ice and pastelitos still warm by 7 a.m. It’s glittering city views and backyard BBQs. Cool, in Miami, can dress up or down.

And as we continue to open new doors, it’s worth holding a few open behind us.

Because while the city welcomes the latest — the luxe, the lacquered, the beautifully built — there’s still room for the places that built it. For the local legends. For the small restaurants that raised generations and still remember your name. For the places that gave us cool before we ever called it that.