Paraiso sets itself apart with its purpose-driven mission. While other fashion weeks lean into spectacle, this one is about impact. Its runways spark orders, dictate trends and solidify brand reputations. That mission was recently
reinforced in court, where Paraiso was legally recognized as the official holder of the Miami Swim Week trademark.

The destination certainly helps. “Miami Beach is the perfect playground for swimwear,” Stojanovic says. The city’s position as a global hub draws designers from Colombia, Brazil, Nigeria, Italy, Australia and beyond, creating a mashup of influences that make each show uniquely electric.

Technology is expected to play a major role this season, though Stojanovic keeps the details under wraps. “You’ll have to come see for yourself,” she teases, hinting at collaborations that aim to reimagine the event experience entirely.

Inclusivity continues to be a pillar. Paraiso’s runways are known for celebrating a range of body types, offering a powerful counter-narrative to the tired tropes of fashion’s
past. It’s a decision that not only feels modern—it resonates with real-world consumers. Sustainability is also in focus. This year, Paraiso partners with students at Istituto Marangoni Miami to create runwayready looks using deadstock materials. It’s part of a broader push toward mindful design and ethical production.

Looking ahead, Stojanovic is setting her sights on legacy. Plans are underway to establish a permanent museum celebrating swimwear’s cultural relevance and enduring
style—a fitting tribute from a woman who has redefined what fashion week can be.

Paraiso Miami Swim Week runs from May 29 through June 1.

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