FROM MIAMI TO LONDON, ERIK ROSETE TURNS THE RUNWAY INTO A STAGE FOR CONNECTION AND CHANGE WITH ART HEARTS FASHION.
Erik Rosete’s world rarely stops moving. As the founder and creative force behind Art Hearts Fashion, his days are a rhythm of runway lights, fabric sketches, and flights to far-flung cities where fashion finds new meaning. What began as a modest showcase for independent designers in Los Angeles has grown into a global platform that celebrates creativity, inclusivity, and cultural exchange.
When Rosete launched Art Hearts Fashion in 2011, it was a rebellion against the exclusivity of traditional fashion weeks. “I started it as a cost-sharing platform,” he recalls. “A handful of designers couldn’t afford the big stages, so I said, ‘What if ten of us split the bill and showed together?’” That simple, scrappy idea would reshape the landscape of American fashion.
Today, Art Hearts Fashion dominates the schedules of both New York Fashion Week and Miami Swim Week—two of the industry’s most-watched stages. But unlike its corporate counterparts, the shows are infused with community. Models, artists, and designers—many of whom might never have had the opportunity to present on such a scale—come together to create an experience that feels both grand and human. “We found a way to mix business with excitement,” Rosete says. “People actually enjoy the celebration of fashion again.”
That spirit has carried Art Hearts Fashion across borders. What started as a national movement has evolved into an international one, with recent expansions into London, Shanghai, Guatemala, and Ecuador—each city adding new textures to Rosete’s creative tapestry. London was a dream realized quickly. “The beauty of it was that so many of our team and models were willing to fly themselves in,” he says. “We had the community behind us.” The debut was such a success that Art Hearts Fashion became an official partner of London Fashion Week—no small feat for an independent U.S.-based platform.
Shanghai followed, welcoming the brand’s arrival and offering venues and production support. “It’s about building a cultural bridge,” Rosete explains. “China is the world’s largest manufacturer, and we want our designers to understand those opportunities.” The event will pair global artistry with local craftsmanship—a symbolic extension of Rosete’s belief that fashion can unify rather than divide.
Meanwhile, in Latin America, Art Hearts Fashion’s collaborations in Guatemala and Ecuador have spotlighted the region’s vibrant artisanal scene. Designers there, he says, approach their craft with reverence and pride. “We brought their best designers to New York Fashion Week, and it was beautiful,” he shares. “We wanted to show that handcrafted garments can be celebrated on every runway, not just as traditional or ethnic wear.” These cross-continental collaborations have become the soul of Art Hearts Fashion—proof that artistry knows no borders.
Through it all, Rosete remains hands-on, sometimes to a fault. “Everything still goes through me,” he admits with a laugh. “Hopefully one day I can let go a little.” Yet his commitment to nurturing emerging talent and producing unforgettable shows never wavers. Whether he’s curating his own rebellious label, Mr. Triple X, or producing Miami Swim Week’s headline runway on the river, Rosete’s mission is constant: to keep fashion human.
“Fashion has always been about reinvention,” he says. “But the real evolution is in community. You can’t do it alone.”
Erik Rosete’s world rarely stops moving. As the founder and creative force behind Art Hearts Fashion, his days are a rhythm of runway lights, fabric sketches, and flights to far-flung cities where fashion finds new meaning. What began as a modest showcase for independent designers in Los Angeles has grown into a global platform that celebrates creativity, inclusivity, and cultural exchange.
When Rosete launched Art Hearts Fashion in 2011, it was a rebellion against the exclusivity of traditional fashion weeks. “I started it as a cost-sharing platform,” he recalls. “A handful of designers couldn’t afford the big stages, so I said, ‘What if ten of us split the bill and showed together?’” That simple, scrappy idea would reshape the landscape of American fashion.
Today, Art Hearts Fashion dominates the schedules of both New York Fashion Week and Miami Swim Week—two of the industry’s most-watched stages. But unlike its corporate counterparts, the shows are infused with community. Models, artists, and designers—many of whom might never have had the opportunity to present on such a scale—come together to create an experience that feels both grand and human. “We found a way to mix business with excitement,” Rosete says. “People actually enjoy the celebration of fashion again.”
That spirit has carried Art Hearts Fashion across borders. What started as a national movement has evolved into an international one, with recent expansions into London, Shanghai, Guatemala, and Ecuador—each city adding new textures to Rosete’s creative tapestry. London was a dream realized quickly. “The beauty of it was that so many of our team and models were willing to fly themselves in,” he says. “We had the community behind us.” The debut was such a success that Art Hearts Fashion became an official partner of London Fashion Week—no small feat for an independent U.S.-based platform.
Shanghai followed, welcoming the brand’s arrival and offering venues and production support. “It’s about building a cultural bridge,” Rosete explains. “China is the world’s largest manufacturer, and we want our designers to understand those opportunities.” The event will pair global artistry with local craftsmanship—a symbolic extension of Rosete’s belief that fashion can unify rather than divide.
Meanwhile, in Latin America, Art Hearts Fashion’s collaborations in Guatemala and Ecuador have spotlighted the region’s vibrant artisanal scene. Designers there, he says, approach their craft with reverence and pride. “We brought their best designers to New York Fashion Week, and it was beautiful,” he shares. “We wanted to show that handcrafted garments can be celebrated on every runway, not just as traditional or ethnic wear.” These cross-continental collaborations have become the soul of Art Hearts Fashion—proof that artistry knows no borders.
Through it all, Rosete remains hands-on, sometimes to a fault. “Everything still goes through me,” he admits with a laugh. “Hopefully one day I can let go a little.” Yet his commitment to nurturing emerging talent and producing unforgettable shows never wavers. Whether he’s curating his own rebellious label, Mr. Triple X, or producing Miami Swim Week’s headline runway on the river, Rosete’s mission is constant: to keep fashion human.
“Fashion has always been about reinvention,” he says. “But the real evolution is in community. You can’t do it alone.”
Photography is courtesy of Art Hearts Fashion.
