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Italian BLEND

By Jenny Starr Perez

THROUGH FERRARI TRENTO, CAMILLA LUNELLI TOASTS TO ITALY’S ART OF LIVING, ONE BOTTLE AT A TIME.
In the Dolomites, where Alpine air sharpens the senses and time moves deliberately, Ferrari Trento crafts some of the most refined sparkling wines in the world. But ask Camilla Lunelli, communications director of the Lunelli Group, what truly defines their family-owned label, and her answer has little to do with bubbles.

“We believe true luxury is about time and experience,” Lunelli said. “It’s not flash. It’s depth, craftsmanship, and beauty that lasts.”

Founded in 1902 by Giulio Ferrari—an ambitious winemaker inspired by the Champagne region of France —Ferrari Trento was built on a singular dream: to make world-class sparkling wine in Italy’s mountainous Trentino region using the Metodo Classico. Today, under the guidance of the third generation of the Lunelli family, that dream has not only endured—it has ascended.

As the brand’s ambassador and a co-leader of the group alongside her cousins and brother, Lunelli blends old-world gravitas with a forward-thinking mindset. Her background is far from conventional. Before returning to Trento, she worked in international development with the United Nations and NGOs in Africa. The experience shaped her.

“Working across cultures made me more flexible and gave me perspective,” she said. “It taught me that in any sector, success is about people—relationships, values, vision.”
That ethos infuses every layer of Ferrari Trento’s evolution. From the prized Giulio Ferrari Riserva del Fondatore to the globally recognized Ferrari Perlé, the wines are both technically precise and emotionally resonant—each bottle a celebration of Italian heritage and identity.

Ferrari’s signature, Lunelli explains, is “mountain sparkling wine”—Trentodoc wines grown at high altitudes in the foothills of the Alps. These cool, steep vineyards yield grapes with exceptional freshness and aging potential, rivaling champagne in blind tastings and often surpassing it in value.

Yet what distinguishes Ferrari most, Lunelli insists, is its embodiment of the Italian art of living—a philosophy that celebrates beauty, culture, and conviviality. That spirit extends to partnerships with brands like Zegna, Prada, Missoni, and Poltrona Frau, as well as the company’s hospitality ventures, including the Michelin-starred Locanda Margon and the 16th-century Villa Margon, open to visitors near their estate.

“Ferrari is a lifestyle,” Lunelli said. “It’s a symbol of Italy’s craftsmanship and joy.”

That joy now extends to the most glamorous podiums in sports. Since 2021, Ferrari Trento has been the official toast of Formula 1, replacing champagne as the sparkling of choice at races across the globe.
“The podium is where the tradition of celebrating victory with sparkling wine was born,” she said. “To see Ferrari Trento there—it’s iconic. And it has opened doors in key markets like the U.S.”

Innovation, for the Lunelli family, is not at odds with tradition—it is a form of stewardship. The family has centralized functions across their brands, including mineral water label Surgiva and Prosecco house Bisol 1542, while continuing to emphasize sustainable farming and deep regional roots. At Ferrari Trento, all wines are certified organic and made exclusively with Trentino-grown fruit.

“Being a family business lets us plan for the long term,” Lunelli said. “We want to pass on a healthy company and fertile land to the next generation.”

As one of the few female leaders in a still male-dominated field, Lunelli is keenly aware of the importance of representation. “Safeguard your self-esteem,” she advises young women. “Be aware of your value—and support one another.”

For now, her favorite way to unwind is simple: “After a hike in the Dolomites, a glass of Ferrari Perlé with friends. That’s the art of living.”

ferraritrento.com

Photography is courtesy of Lunelli Group.

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