Experience the Thrill of the Olympic Games with OMEGA’s Exclusive Activation in Miami Design District.
Miami’s Design District is set to buzz with Olympic excitement as luxury Swiss watchmaker OMEGA launches an Olympics – inspired activation, bringing the spirit of the Paris 2024 Games to South Florida. From July 24 to August 11, visitors can immerse themselves in the dynamic atmosphere of the Olympics right in the heart of Miami.
OMEGA, the renowned Official Timekeeper of the Olympic Games since 1932, is transforming Jungle Plaza into a vibrant sporting playground. The interactive experience will feature a running track complete with professional starting blocks and a photo-finish camera, offering participants a chance to feel the rush of an authentic Olympic event. For table tennis enthusiasts, five pop-up tables will be available, while a dedicated play area ensures that even the youngest visitors can join in on the fun.
Spectators can enjoy the action from bleachers lining the track, creating a stadium-like feel in the middle of Miami. Adding a touch of Parisian flair, a French café and bakery will be on-site, offering refreshments that transport you straight to the heart of France. This blend of sport and culture promises a unique experience that’s both exhilarating and delightful.
A striking photographic mural will feature Bebe Vio, a four-time Paralympic medalist in fencing and an OMEGA Ambassador. This mural not only celebrates her achievements but also highlights OMEGA’s long-standing partnership with the Paralympic Games, which it has timed with the same precision and dedication as the Olympics since 1992.
Beyond the interactive elements, visitors are invited to explore the OMEGA Design District boutique at 101 NE 39th St. Here, they can delve into the brand’s rich heritage and discover the cutting-edge timekeeping equipment used in the world’s most prestigious sporting events. The boutique also showcases the timepieces worn by top athletes, offering a glimpse into the seamless blend of style and functionality that defines OMEGA’s creations.
This Olympic-themed activation is open to the public and promises a variety of engaging activities. Whether you’re an aspiring athlete, a sports enthusiast, or simply seeking a unique experience, OMEGA’s setup offers something for everyone. Select programming is available on a first-come, first-served basis, ensuring that each visit is unique and memorable.
OMEGA’s involvement with the Olympic Games underscores its commitment to excellence and innovation. Founded in 1848, the brand has built a reputation for quality watchmaking and pioneering spirit. This tradition is exemplified by its METAS-approved Master Chronometer certification, representing the highest standard of precision, magnetic resistance, and performance in the Swiss watch industry.
By bringing a taste of Paris 2024 to Miami, OMEGA not only celebrates its storied legacy in sports timekeeping but also provides the community with an opportunity to witness and partake in the Olympic magic. This activation offers a firsthand experience of the brand’s precision and passion that has timed countless world records and unforgettable victories. Don’t miss the chance to experience the thrill of the Olympics right in the heart of Miami.