FROM SÃO PAULO TO SOUTH FLORIDA, CLAUDIO FARIA HAS HELPED ORNARE RESHAPE LUXURY DESIGN IN MIAMI, ONE IMPECCABLY TAILORED CLOSET AT A TIME.
Before the Miami Design District was synonymous with luxury fashion houses, Claudio Faria had already envisioned its potential. In 2007, the Brazilian-born entrepreneur brought Ornare—the high-end brand revered for its sleek closets and refined millwork—from São Paulo to a quiet corner of the neighborhood. The bet paid off. Today, the district is a global hub for design, and Ornare’s minimalist showrooms and precision-engineered installations have become hallmarks of luxury living in South Florida and beyond.
Faria, who grew up in São Paulo and studied international relations at the University of São Paulo, first considered bringing Ornare to the U.S. as a student project. “It began as an academic exercise, but I saw the potential for something real,” he said. Already the leading name in custom closets, kitchens, and interiors in Brazil, Ornare had the craftsmanship, reputation, and environmental ethos to thrive in the American market.
When Faria arrived in Miami with just a small team, the brand’s ethos felt fresh and forward-thinking. “We started with three people in the Design District, before most of the international brands came,” he said. “I believed in the vision for the neighborhood—and in Ornare’s ability to help shape it.”
That instinct was right. Under Faria’s leadership, Ornare Miami has become a cornerstone of South Florida’s luxury design scene, growing to more than 35 employees and expanding into other markets. His work has helped establish the Design District as a cultural and architectural destination, particularly among Brazilian and Latin American clientele.
Faria’s approach blends high aesthetics with ethical responsibility. Ornare has long championed sustainable practices in its manufacturing and sourcing. For Faria, this commitment to sustainability is as important as its commitment to style. “Innovation and ethics have to go hand in hand,” he says. “Luxury today is about quality, integrity, and connection—with materials, with people, and with the world around us.”
Faria’s sense of connection also extends to the broader Miami community. Over the years, he’s forged meaningful partnerships with local designers, developers, and cultural institutions. Ornare has hosted events for Coconut Grove Cares, supported Brazilian artists at Pérez Art Museum Miami, and participated in countless philanthropic efforts across the city. “We’ve always wanted to be more than a showroom,” Faria says. “We’re part of this city’s creative ecosystem.”
That ecosystem continues to evolve. With two new showrooms—one in Palm Beach and another in Naples—Faria is focused on growth that feels both ambitious and thoughtful. His plans are clear: elevate design, support the community, and maintain the detail-driven DNA that’s made Ornare a gold standard in interiors.
“We’re creating environments that reflect people’s lifestyles and values,” he says. “That’s the future of luxury.”
Before the Miami Design District was synonymous with luxury fashion houses, Claudio Faria had already envisioned its potential. In 2007, the Brazilian-born entrepreneur brought Ornare—the high-end brand revered for its sleek closets and refined millwork—from São Paulo to a quiet corner of the neighborhood. The bet paid off. Today, the district is a global hub for design, and Ornare’s minimalist showrooms and precision-engineered installations have become hallmarks of luxury living in South Florida and beyond.
Faria, who grew up in São Paulo and studied international relations at the University of São Paulo, first considered bringing Ornare to the U.S. as a student project. “It began as an academic exercise, but I saw the potential for something real,” he said. Already the leading name in custom closets, kitchens, and interiors in Brazil, Ornare had the craftsmanship, reputation, and environmental ethos to thrive in the American market.
When Faria arrived in Miami with just a small team, the brand’s ethos felt fresh and forward-thinking. “We started with three people in the Design District, before most of the international brands came,” he said. “I believed in the vision for the neighborhood—and in Ornare’s ability to help shape it.”
That instinct was right. Under Faria’s leadership, Ornare Miami has become a cornerstone of South Florida’s luxury design scene, growing to more than 35 employees and expanding into other markets. His work has helped establish the Design District as a cultural and architectural destination, particularly among Brazilian and Latin American clientele.
Faria’s approach blends high aesthetics with ethical responsibility. Ornare has long championed sustainable practices in its manufacturing and sourcing. For Faria, this commitment to sustainability is as important as its commitment to style. “Innovation and ethics have to go hand in hand,” he says. “Luxury today is about quality, integrity, and connection—with materials, with people, and with the world around us.” Faria’s sense of connection also extends to the broader Miami community.
Over the years, he’s forged meaningful partnerships with local designers, developers, and cultural institutions. Ornare has hosted events for Coconut Grove Cares, supported Brazilian artists at Pérez Art Museum Miami, and participated in countless philanthropic efforts across the city. “We’ve always wanted to be more than a showroom,” Faria says. “We’re part of this city’s creative ecosystem.”
That ecosystem continues to evolve. With two new showrooms—one in Palm Beach and another in Naples—Faria is focused on growth that feels both ambitious and thoughtful. His plans are clear: elevate design, support the community, and maintain the detail-driven DNA that’s made Ornare a gold standard in interiors.
“We’re creating environments that reflect people’s lifestyles and values,” he says. “That’s the future of luxury.”
